Episode 83: 2 Reasons You Need a Welcome Sequence
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In Episode 83 of the Email Sound Booth Podcast, host Liz Wilcox discusses the two main reasons why a welcome sequence is crucial for email marketing. She explains the concept of the 'email staircase' and emphasizes setting expectations to turn followers into friends and eventually customers. Additionally, a welcome sequence helps filter out non-engaged subscribers, ensuring a targeted and cost-effective email list. Liz also provides resources, including a free templatized welcome sequence and a workshop to guide listeners through creating their own welcome emails.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
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