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Episode 53: How I’m Changing My Offer from 2023 to 2024
Manage episode 452051465 series 3601278
Liz Wilcox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Liz Wilcox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In episode 53 of the Email Sound Booth, Liz Wilcox, the 'fresh princess of email marketing,' shares her insights on keeping product offers fresh during each launch. She outlines how she is updating her annual pass offer from 2023 to 2024 while maintaining its core essence. Liz recounts the evolution of her Black Friday annual pass offer since its inception in 2021, highlighting the additions of accountability groups, live cohorts, and a stronger focus on email list building to meet her customers' needs. Liz emphasizes the importance of adapting offers to current market conditions and ensuring that they provide maximum value to customers without changing the price. Tune in to learn how to craft compelling offers that resonate with your audience year after year.
Here is the link to purchase Email Marketing Membership Annual Pass
110 에피소드
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