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The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
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Why Black Friday Won’t Save Your Business (And What To Do Instead) [Ep 220]
Manage episode 515397297 series 3301309
Kylie Kelly | Visibility Coach & Audience Growth Strategist, Kylie Kelly | Visibility Coach, and Audience Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kylie Kelly | Visibility Coach & Audience Growth Strategist, Kylie Kelly | Visibility Coach, and Audience Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.
In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.
What You’ll Learn in This Episode:
- Why discounting isn’t the shortcut you think it is
- The three real reasons your Black Friday sale isn’t converting
- How to know if you have a volume or messaging problem
- The 3 ways to approach Black Friday: Lead, Nurture, or Sell
Mentioned in this episode:
- My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
- Black Friday Toolkit - $37
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