Using Poop to Create a Viral Marketing Campaign?

The DigitalMarketer Podcast

Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?

On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.

Listen in to find out how you can replicate this campaign (minus the poop) for your own business.

IN THIS EPISODE YOU’LL LEARN:

• How they creatively introduced their campaign on April Fool’s Day
• What the pre-planning stage looked like
• Which platforms performed best throughout the campaign
• What they’ll do differently the next time they run a similar campaign

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Mongoose Media
• Connect with Lauren on LinkedIn
• Beau & Belle Littles (reusable swim diapers)

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

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