Episode 165: Why Affiliate Marketing Is Reliable and Scalable with Amber Spears, Co-Owner of East 5th Avenue

The DigitalMarketer Podcast

People are hungry for a new way to generate customers for their business. They want a marketing alternative where they don’t have to get in bidding wars or fights with the algorithm.

In this episode, Amber Spears, co-owner and founding partner of East 5th Avenue shares her vast knowledge of affiliate marketing, a reliable revenue stream she calls “a beautiful blend of traffic, sales, leads, PR, and relationships.” Referral marketing (“I got a guy”) has been around forever, and affiliate marketing is an elevated version of this time-tested strategy.

Listen in and get excited about doing profitable and sustainable business with people you know, like, and trust.

IN THIS EPISODE YOU’LL LEARN:

• Why affiliate marketers have a higher conversion rate than paid media
• Why we need to get better at funnels (and how to do it)
• The danger of relying on one marketing channel for your revenue stream
• Tips on forming incredible (and genuine) relationships with your affiliate partners

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• East 5th Avenue
• Jeff Hays Films

OUR PARTNERS:

• Keap, an easier way to manage every stage of the customer journey
• HC Development, innovative marketing strategies and responsive campaigns
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
• Wix, a website builder that gives you complete freedom of design and management

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Mentioned in this episode:

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