Artwork

Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

How To Improve Your Email Deliverability with Brendan Dubbels

26:21
 
공유
 

Manage episode 403369730 series 2394638
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.

Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder.


Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that.


Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable’ and ‘replyable’.


Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven.


Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.


Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com.


Key Takeaways:

01:40 What is improving email deliverability?

04:15 The power of feedback emails for client engagement

05:30 Should you incentivize people to give feedback?

07:25 What is the feedback cadence for an email campaign?

09:10 Consistency as a way to improve your email deliverability

12:10 How many emails should you send as a business?

14:35 What to do about people on your email list that aren't engaging with you

18:34 Transactional emails versus content-driven: when to send which

20:24 Tips on cleaning up your own email list and engaging with your audience


Connect with Brendan Dubbels:

Website - https://ontraport.com/

LinkedIn - https://www.linkedin.com/in/bdubbs/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 에피소드

Artwork
icon공유
 
Manage episode 403369730 series 2394638
Scalable Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scalable Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.

Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder.


Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that.


Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable’ and ‘replyable’.


Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven.


Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.


Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com.


Key Takeaways:

01:40 What is improving email deliverability?

04:15 The power of feedback emails for client engagement

05:30 Should you incentivize people to give feedback?

07:25 What is the feedback cadence for an email campaign?

09:10 Consistency as a way to improve your email deliverability

12:10 How many emails should you send as a business?

14:35 What to do about people on your email list that aren't engaging with you

18:34 Transactional emails versus content-driven: when to send which

20:24 Tips on cleaning up your own email list and engaging with your audience


Connect with Brendan Dubbels:

Website - https://ontraport.com/

LinkedIn - https://www.linkedin.com/in/bdubbs/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드