How important is the consumer journey for your SEO?
Manage episode 319729700 series 3310264
To be successful, SEO must consider the consumer journey.
We can’t approach SEO with a one-dimensional strategy or viewpoint. We need to make sure that we are optimizing our site with terms that match each part of the journey.
A typical journey includes awareness, consideration, and purchase.
We should Optimize each section on your website to match these different parts.
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