Effective Display Advertising & The User Journey

The Digital Marketing Podcast

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.

Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it’s much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads.

It doesn’t have to be like this.

In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be.

Useful resources

https://www.targetinternet.com/digital-strategy-measurement-framework/