4 Tips for Optimizing Your Amazon Product Listings

The DealNews Seller's Guide

No matter how much time you take to create your Amazon listings, you may wonder if you could do more. We offer four tips for Amazon listing optimization that you may not have previously considered.​

Welcome to the DealNews Seller's Guide. Today we’ll go over four tips for optimizing your Amazon product listings. Why do keywords and language matter, and how can you make your listings as optimized as possible?

Maybe you already take a lot of time to create your Amazon listings, but as a seller, you probably always wonder if you could do more to make your products stand out.

We're here to help with that. Let's go through four tips for optimizing your Amazon product listings that you may not have previously considered.

1. Choose Your Language Carefully

Amazon restricts the use of certain language in its listings. Ignore that, and it can affect listing optimization. Also consider that terms can actually be misunderstood by Amazon software and algorithms. In fact, one seller told DealNews that he included the phrase "pesticide-free" in his listing for tablecloths. Over the course of several months, he received pushback from Amazon, in which the company tried explaining they didn't sell pesticides in "Home & Kitchen." It took the seller a long time to be able to remedy the situation, which brings us to our second tip.

2. Get the Listing Right the First Time

It may surprise newer sellers, but changing your listing can be difficult once it goes live. Not only that, but if you are able to change the listing, the process can be time-consuming. So it's best to have the Amazon listing optimization exactly to your liking before you go live with it.

Certain terms can actually be misunderstood by Amazon software and algorithms.

Be sure to give yourself the time and space needed to edit. Double- and triple-check that you've made the product listing as clear as possible, in exactly the language you want it to have.

3. Know That Keywords Matter

Amazon has its own keyword language, and it's important to know how to make the most of it. Do what you can to make your products appear in Google searches, but even more crucial might be ensuring your keywords fling your products to the top of Amazon searches.

Use keywords that are accurate, and avoid what's known as "keyword stuffing." Basically, too many keywords sound jumbled and can affect your product listing optimization, which could then hurt your rankings. However, if you don't have enough keywords, the algorithms likely won't work in your favor. It's a balancing act to be sure, but one you can do via a little online exploration or professional help.

4. Make a Movie

It's safe to assume that most of what you write for a listing may never be read. But that doesn't mean you can skip listing vital information altogether. Obviously, the more a customer knows about what you're selling, the more likely they'll be to buy it. Even better, the more they know ahead of purchasing, the more likely they'll be to keep the item after it arrives. So consider creating a video for every listing you make!

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