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Unlocking High-Intent Car Shoppers
Manage episode 409246112 series 3433233
David Spisak에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Spisak 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode I had the pleasure of hosting Scott Crompton Digital Marketing Director at Victory Automotive Group and Ron Andrews, the Vice President of Media and Digital at Cars Commerce.
What We Discuss In This Episode:
Our conversation delved into the intricacies of automotive marketing strategies and the unique opportunities presented by the Cars Commerce platform. We started by discussing the audience differentiation offered by Cars Commerce, highlighting the platform's ability to reach 25 to 30 million unique in-market car shoppers every month. This audience comprises individuals actively considering purchasing a vehicle, with a significant percentage still undecided on their purchase decision.
Scott emphasized the efficiency and effectiveness of Cars Commerce in reaching these in-market shoppers compared to traditional advertising channels. He highlighted the importance of first-party data and personalized targeting in maximizing return on ad spend and improving overall marketing performance. This personalized approach allows dealerships to eliminate waste and focus their resources on engaging with potential customers who are genuinely interested in purchasing a vehicle.
Furthermore, we explored the significance of understanding and targeting potential EV shoppers in today's automotive market. Despite common misconceptions, Scott emphasized the importance of treating each customer as an individual and tailoring marketing efforts to match their preferences and needs, whether they are considering ICE vehicles, hybrids, or EVs. By leveraging first-party data and advanced targeting capabilities, dealerships can effectively connect with EV shoppers and enhance their overall shopping experience.
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- Email: david@disruptivegrowthsolutions.com
- Phone: +1 (510) 604-0308
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