Winning at Target with J&J's Russ Heilbrun


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The CPG Guys, Sri & PVSB, are joined in this episode by Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target.
Russ answers these questions posed to him:

  1. Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is.
  2. The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play how are you responding to this and preparing for the transformation?
  3. Taking you back to your retail days, was omnichannel a quest for target way back and if so how did ya’ll evolve at Target?
  4. eCommerce is a balance between short term and long term based on shopper analytics & insights. How do you balance both and what should a merchandiser focus on?
  5. How do your efforts in diversity & inclusion contribute to a better workplace at J&J?
  6. Let’s get into the word omni channel. Can you take us through what that word means to you and what are the drivers of it? Also, a prediction - is store traffic coming back?
  7. Is click & collect the future of shopper basket behavior. If so, how does one drive a basket with it?
  8. What is your advice for others on the omnichannel journey like you?

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