The Walmart Way with 8th & Walton's Jeff Clapper


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The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways:

  1. Walmart Training Classes
  2. Advisory and Custom Training
  3. Full Service Support

Learn more about 8th & Walton at
Follow 8th & Walton's own podcast at

Jeff answers these questions:

  1. You came to 8th & Walton a decade ago. What drew you to this opportunity that had been operating for 5 or so years?
  2. What is the origins of 8th & Walton and what needs did this business seek to address in supporting the Walmart ecosystem?
  3. What are the range of training areas that you address in your portfolio?
  4. What other types of services do you offer to Walmart vendors and how are you different from a sales agency?
  5. Are you training services more in demand from vendors or a certain size? In other words, are smaller vendors with less of a support team on Walmart more likely to leverage your training to get new associates up to speed or do even large vendors with 100+ associates still look to 8th & Walton to prepare new team members?
  6. 8th & Walton is not officially endorsed or affiliated with Walmart, correct? Yet there seems to be a tacit acknowledgement of the value you bring to their ecosystem. How do you strike such a balance?
  7. Are there specific areas you are looking to expand your training coverage to address like Walmart Connect?
  8. What are the 3-5 areas of focus that you identify as critical for Walmart vendors to master in order to work more successfully with Walmart?

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