Artwork

Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Marketplace Advertising with Pacvue's Melissa Burdick

41:40
 
공유
 

Manage episode 285592908 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.
Questions Melissa answers:

  1. From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.
  2. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?
  3. How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? What and how is Pacvue contributing to this journey?
  4. What are all the various retail media platforms Pacvue manages/offers support on? Specifically is it optimization or planning or both components?
  5. Take us through your services and how you improve your platform and deliver value to your clients/brands?
  6. What makes AMG different from Roundel from WMT connect? How do you obtain data for each? Are you working with brand clients for the data?
  7. What about non retailer media mix? DTC in particular? Is that on the horizon? How are you shaping that portion of media?
  8. Can you take us through the funnel when it comes to media? What matters most, we hear CPM, CTR, CVR (age old metrics) - what’s new and reality here? How does Pacvue attribute to instore?

Our content may be found at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

365 에피소드

Artwork
icon공유
 
Manage episode 285592908 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.
Questions Melissa answers:

  1. From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.
  2. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?
  3. How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? What and how is Pacvue contributing to this journey?
  4. What are all the various retail media platforms Pacvue manages/offers support on? Specifically is it optimization or planning or both components?
  5. Take us through your services and how you improve your platform and deliver value to your clients/brands?
  6. What makes AMG different from Roundel from WMT connect? How do you obtain data for each? Are you working with brand clients for the data?
  7. What about non retailer media mix? DTC in particular? Is that on the horizon? How are you shaping that portion of media?
  8. Can you take us through the funnel when it comes to media? What matters most, we hear CPM, CTR, CVR (age old metrics) - what’s new and reality here? How does Pacvue attribute to instore?

Our content may be found at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

365 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드