Marketplace Advertising with Pacvue's Melissa Burdick


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The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.
Questions Melissa answers:

  1. From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.
  2. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?
  3. How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? What and how is Pacvue contributing to this journey?
  4. What are all the various retail media platforms Pacvue manages/offers support on? Specifically is it optimization or planning or both components?
  5. Take us through your services and how you improve your platform and deliver value to your clients/brands?
  6. What makes AMG different from Roundel from WMT connect? How do you obtain data for each? Are you working with brand clients for the data?
  7. What about non retailer media mix? DTC in particular? Is that on the horizon? How are you shaping that portion of media?
  8. Can you take us through the funnel when it comes to media? What matters most, we hear CPM, CTR, CVR (age old metrics) - what’s new and reality here? How does Pacvue attribute to instore?

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