Artwork

Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Making the World Smile through Personalization with Mars' Sam Chang

42:13
 
공유
 

Manage episode 294844451 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.
Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.
Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies

Sam answers these questions:

  1. Tell us a little bit about yourself Sam? What is your role at Mars and what are some of the priorities you are addressing?
  2. From your perspective Sam, what has been the value of building the Mars + Aki relationship with Data, Moments and technology?
  3. Personalization is a very consumer-focused initiative for brands. What emotions does that word stoke to you to deliver for the consumer? How does Mars think about Personalization and Moments?
  4. How does AKI help complement those initiatives when it comes to DTC and M&Ms.com and program ideas? Risa to share on commerce marketing programs with Mars - Sam to add on branding and DTC
  5. What would you say is the unique value Aki brings Mars and can in year coming up Mars Wrigley better moments to make the world smile
  6. What are some unique experiences Mars is thinking about regarding 1P data and data partnerships and selling direct to the consumer?
  7. Outside of this M&Ms.com website you shared, is there anything that AKI can bring to Mars that is really benefiting from a DTC, Mobile Wallet, 1P data inboarding POV? Personalization @ scale
  8. What are you most excited about for personalization @ scale, data and DTC and Moments work you look to build on for the year in partnership with Aki?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

368 에피소드

Artwork
icon공유
 
Manage episode 294844451 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.
Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.
Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies

Sam answers these questions:

  1. Tell us a little bit about yourself Sam? What is your role at Mars and what are some of the priorities you are addressing?
  2. From your perspective Sam, what has been the value of building the Mars + Aki relationship with Data, Moments and technology?
  3. Personalization is a very consumer-focused initiative for brands. What emotions does that word stoke to you to deliver for the consumer? How does Mars think about Personalization and Moments?
  4. How does AKI help complement those initiatives when it comes to DTC and M&Ms.com and program ideas? Risa to share on commerce marketing programs with Mars - Sam to add on branding and DTC
  5. What would you say is the unique value Aki brings Mars and can in year coming up Mars Wrigley better moments to make the world smile
  6. What are some unique experiences Mars is thinking about regarding 1P data and data partnerships and selling direct to the consumer?
  7. Outside of this M&Ms.com website you shared, is there anything that AKI can bring to Mars that is really benefiting from a DTC, Mobile Wallet, 1P data inboarding POV? Personalization @ scale
  8. What are you most excited about for personalization @ scale, data and DTC and Moments work you look to build on for the year in partnership with Aki?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

368 에피소드

Усі епізоди

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드