Enabling Brand DTC Part 3 with GSK's Carolina Flores


Manage episode 290192413 series 2835309
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In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.
GSK Sites using Shoppable:

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In this episode, Carolina answers the following questions:

  1. Tell us a little bit about yourself, Carolina? What is your role at GSK and what are some of the priorities you are addressing?
  2. Tell us a little bit about GSK’s journey with Shoppable
  3. Holly & the CPG guys did an episode about CPGs and their initiatives around DTC, can you speak a little bit about GSK & their DTC initiatives?
  4. How does Shoppable help compliment those initiatives?
  5. What would you say is the biggest advantage to working with Shoppable
  6. What are some unique experiences GSK has put into place that are powered by Shoppable?
  7. Outside of DTC, is there anything that Shoppable is doing that is benefiting GSK ?
  8. What are you most excited about for the GSK & Shoppable partnership?

To learn more about Shoppable, visit http://www.shoppable.com
Shoppable YouTube channel.
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