Artwork

Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

eCommerce Market Research with eMarketer's Andrew Lipsman

44:34
 
공유
 

Manage episode 285873237 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.
Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys
Andrew and Sri discuss the following topics during the episode:

  1. NPD, comCcore and then eMarketer. That means you are legitimate CPG analyst. Take us through your career journey of being an industry expert on knowledge. How different is eMarketer?
  2. Sri first started using eMarketer at Frito-Lay and has been an avid fan since then. Why would a brand use eMarketer given eCommerce and its prevalence these days? What are the key sources for eMarketer data? What methodologies make this reliable for brands and retailers?
  3. With the rapid growth of eCommerce in 2020, how is eMarketer keeping up with increased demand and what services do ya’ll offer these days?
  4. Given how 2020 has gone, eMarketer is best qualified to tell us what the penetration of eCommerce is for FMCG. What is really going on? Is there a permanent inflection?
  5. What kind of industry perspectives do you put out regularly? What can a brand expect when they first interact with eMarketer?
  6. What is your prediction for 2021 + ? (Andrew’s episode is being released in Feb 2021 - keep this in mind)
  7. Hacking growth in eCommerce requires a deep focus on numbers - what are the metrics that e commerce would advise a brand to focus on? What sort of data does eMarketer track?
  8. Can you describe the various forms of content that eMarketer makes available - such as consumer demographics, marketing content and eCommerce penetration, etc? What are the major areas being searched on the platform?
  9. What is your advice for brands and retailers wishing to significantly advance their journey on digital transformation?

All of our content may be found at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

365 에피소드

Artwork
icon공유
 
Manage episode 285873237 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.
Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys
Andrew and Sri discuss the following topics during the episode:

  1. NPD, comCcore and then eMarketer. That means you are legitimate CPG analyst. Take us through your career journey of being an industry expert on knowledge. How different is eMarketer?
  2. Sri first started using eMarketer at Frito-Lay and has been an avid fan since then. Why would a brand use eMarketer given eCommerce and its prevalence these days? What are the key sources for eMarketer data? What methodologies make this reliable for brands and retailers?
  3. With the rapid growth of eCommerce in 2020, how is eMarketer keeping up with increased demand and what services do ya’ll offer these days?
  4. Given how 2020 has gone, eMarketer is best qualified to tell us what the penetration of eCommerce is for FMCG. What is really going on? Is there a permanent inflection?
  5. What kind of industry perspectives do you put out regularly? What can a brand expect when they first interact with eMarketer?
  6. What is your prediction for 2021 + ? (Andrew’s episode is being released in Feb 2021 - keep this in mind)
  7. Hacking growth in eCommerce requires a deep focus on numbers - what are the metrics that e commerce would advise a brand to focus on? What sort of data does eMarketer track?
  8. Can you describe the various forms of content that eMarketer makes available - such as consumer demographics, marketing content and eCommerce penetration, etc? What are the major areas being searched on the platform?
  9. What is your advice for brands and retailers wishing to significantly advance their journey on digital transformation?

All of our content may be found at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

365 에피소드

All episodes

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드