eCommerce Channel Optimization with CommerceIQ's Guru Hariharan


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The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.
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Questions that Guru addresses:

  1. How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?
  2. What is the mission of CommerceIQ and what brand needs does it fulfill?
  3. With the rapid growth of eCommerce in 2020, how is CommerceIQ keeping up with increased demand for insights, data and retail media $?
  4. What specific tools does CommerceIQ provide? What brand persona or archetype typically uses them?
  5. How are brand partnerships established with CommerceIQ? Do you hunt for opportunities or are brands coming to you with the recent shift to eCommerce?
  6. What’s the role of product content - digital shelf SEO copy, title, bullet points in your offerings?
  7. What do you think is unique about Amazon, what’s your next prediction and how should brands prepare for it?
  8. In order to grow eCommerce sales significantly, does the upper funnel matter more and this whole digital revolution is about customer acquisition?

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