Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)

The Content Byte

Lynne Testoni and Rachel Smith, Lynne Testoni, and Rachel Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lynne Testoni and Rachel Smith, Lynne Testoni, and Rachel Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 31:58

MP4•에피소드 홈

While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including:

What Google My Business is, how to access it and how to get the benefits of it
How to set it up and what’s important to include, from service areas to products
Why neglecting it could mean other freelancers rank above you
How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces)
Why the more you feed your GMB, the better visibility you’ll get
How to use UTM tracking codes to find out if your leads are GMB ones
What kinds of visuals to use if you’re a service-based business and not a shopfront
How to use GMB to stalk your competitors and get ideas on tweaking your profile
Lots more!

Where to find Katie

LinkedIn https://www.linkedin.com/in/katie-hull-01717935/

Twitter https://twitter.com/LadyHull

Facebook https://www.facebook.com/HulloCommunications

Website https://hullocommunications.com.au

209 에피소드

#Careers #Business #Lynne Testoni and Rachel Smith #Lynne Testoni #Rachel Smith #Content #Media #Writers #Writing #Podcasting Education #Freelancing