16. The importance of speaking to an audience of ONE for your podcast

The Christian Entrepreneurs Podcast

Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 3:50

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #16.

Do you want to build your reach while become known as a trusted authority in your field with your podcast?

Don’t try to be all things to all people – especially with the message you share.

The broader your message is, the longer it’ll take to build your reach OR be seen as a trusted authority. If ever.

Because your message will get lost in the noise and as I mentioned in tip number 6 – my message got lost in the noise of my own podcast, which was one of the reasons I stopped production.

So what should you be doing instead with your podcast?

Hone your message to a specific niched audience.

And, speak to that niche. Speak to your audience of one.

When you do and you speak into the challenges, he/she faces, along with the desired outcomes he/she longs, as well as invaluable insights on HOW they can begin to achieve that, and it won’t be long before that audience of one becomes two, becomes four, eight, and so on.

Because you become a go-to resource and can continue to nurture your community into leads and enquiries and eventually customers.

But it starts with ONE, clear and highly-niched message that speaks to an audience of ONE.

Get clear on that first!

I’ll see you in the next tip.

YOUR NEXT STEP:

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage

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To staying ambitious, Annemarie

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