Lisa Sherman, President & Chief Executive Officer, Ad Council

The Caring Economy with Toby Usnik

Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming, and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment, and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging cutting-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.

Prior to the Ad Council, Lisa was at Viacom, where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, ad agency Hill Holliday and the Women’s Sports Network, the VC-backed marketing company she co-founded.

Sherman is a thought leader, frequent public speaker, and active participant on several advisory boards, including the World Economic Forum’s Information and Entertainment Stewardship Board. In addition, she is an advisor to Guild Education (an EdTech unicorn preparing the workforce of today for the jobs of tomorrow) and a member of the board of trustees at Dickinson College, her alma mater. Lisa was recognized as the 2020 Marketer of the Year by the American Marketing Association and received the prestigious 2019 Matrix award from New York Women in Communications.