Even when you're on trend, success requires fulfilling unmet needs

The Business Trendsetter Podcast

Artificial Intelligence is one of the biggest trends driving growth this decade. Machine learning and AI have infinite applications, and the ability to help customers accomplish more with less effort. So companies will benefit from applying AI, no matter what business they are in.

Yet, generic AI won't succeed unless it focuses on fulfilling an unmet need. Offering features, functions and benefits is insufficient as a solution. Or even a component to a solution. All successful solutions start by recognizing an unmet need, then applying technology to solve that need. This podcast dives into technology that has many applications, thus tremendous opportunity. But..... lacking specificity in how it fulfills unmet need the technology is a solution looking for a problem. And that conundrum afflicts too many entrepreneurs who develop great technology, but fails at the applications to drive revenue and success.

Thinking points:

• Do you know your customers' unmet needs? Their poorly met needs?
• Do you think about how you could apply AI to solve these needs?
• Do you apply trends specifically to fulfill unmet needs? Or are you applying trends generically hoping features and benefits will drive success?
• Are your development efforts focused on unmet needs? Or technology development without a clear application focus?