Episode 3: Sai Krishna. The $100K ARR formula.

The Bootstrapped Mafia

This episode of The Bootstrapped Mafia Podcast features Sai Krishna, a founder with a unique perspective on product validation and success indicators. I very much enjoyed hearing his thoughts on determining the best product to build and building in public.
For the past 11 years, Sai has been indiehacking and launching startups. He had millions of users and hundreds of ARR. His most recent project, Superblog.ai, is a lightning-fast alternative to WordPress and Medium blogs that is auto-optimised for SEO and speed and requires no setup or maintenance. Have fun with this discussion!
Key Takeaways
[00:47] - The Sai's entrepreneurial successes and failures.

[02:32] - His most recent venture, superblog.ai.

[04:40] - Building in public thoughts - why to start.

[05:25] - Sai's solution to trust issues was to share his startup journey on social media.

[07:02] - Methodology for selecting the best product to build and product validation.

[08:11] - Errors of a $100K ARR founder.

[09:30] - Starting a SaaS without any technical experience.

[10:20] - Creating a product to alleviate your own aches and pains.

[12:20] - Identifying the first ten clients and going beyond.

[14:04] - Success indicators and what to look for when bootstrapping.

[14:56] - How would Sai handle the situation differently?
Quotes
“Pick your own problem, build a product to solve that” - Sai

“We have like 7 or 8 billion people. All we need is 300 people paying us 29 dollars per months and we are at 100K ARR. That’s it. We should be able to find300 people. It’s only a function of time.” - Sai

“From a data perspective, what is a validation? You might have actually spoke to 1,000 people wrong the wrong group. Your actual target could be 1,000 from another group.” - Sai
Links
Connect with Sai:

LinkedIn: https://www.linkedin.com/in/s-kris/

Twitter: https://twitter.com/_skris

Superblog: https://superblog.ai
Connect with Bulat:

LinkedIn: https://www.linkedin.com/in/thebulatk

Twitter: https://twitter.com/thebulatk