The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Business Coaching
054 \\ MOB mentality: How to market to brides when your client is really the parents!
Manage episode 340473548 series 2936528
You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?
What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?
I'm talking about the PARENTS of your couples - the mother of the bride (MOB), father of the bride, future mother in law...anyone who will be encouraging (or DISCOURAGING) your couples to hire you!
If you've ever heard your leads say, "I need to talk about this with my mom," or had their mom or MIL join them for an appointment with you - THIS is the episode for you!
**Want to finally know out the emotional needs of not only your perfect couples, but also the decision-making parents? I can help you with that! With just 2 hours of your time, my Homepage Refresh Package will give you:
Your website homepage content completely written out, from top to bottom, laid out in a proven framework to get leads scrambling to book a call with you
A complete Perfect Couple Profile that clearly spells out your couples’ emotional needs (a.k.a. the words that make them want to buy), so you finally know what they need to hear to book you
My Messaging Pillars worksheet, which shows your couples’ wants, concerns, objections (and how to answer them) and so much more - which you can use over and over again on social media posts, ads, your profile on WeddingWire or The Knot…anywhere you need to convince couples you’re the perfect wedding pro for them
Recommendations on images that will captivate your leads from the moment they land on your website. (Because remember: You only have a half second to make a first impression with them online! 😳)
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