054 \\ MOB mentality: How to market to brides when your client is really the parents!


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Player FM과 저희 커뮤니티의 Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?

What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?

I'm talking about the PARENTS of your couples - the mother of the bride (MOB), father of the bride, future mother in law...anyone who will be encouraging (or DISCOURAGING) your couples to hire you!

If you've ever heard your leads say, "I need to talk about this with my mom," or had their mom or MIL join them for an appointment with you - THIS is the episode for you!

**Want to finally know out the emotional needs of not only your perfect couples, but also the decision-making parents? I can help you with that! With just 2 hours of your time, my Homepage Refresh Package will give you:

  • Your website homepage content completely written out, from top to bottom, laid out in a proven framework to get leads scrambling to book a call with you

  • A complete Perfect Couple Profile that clearly spells out your couples’ emotional needs (a.k.a. the words that make them want to buy), so you finally know what they need to hear to book you

  • My Messaging Pillars worksheet, which shows your couples’ wants, concerns, objections (and how to answer them) and so much more - which you can use over and over again on social media posts, ads, your profile on WeddingWire or The Knot…anywhere you need to convince couples you’re the perfect wedding pro for them

  • Recommendations on images that will captivate your leads from the moment they land on your website. (Because remember: You only have a half second to make a first impression with them online! 😳)

Ready to get this taken care of once and for all? Book a call with us here, or email me at hello@bookmorebrides.com and let me know you're interested in the Homepage Refresh Package!

Learn - > www.bookmorebrides.com/

Connect - > hello@bookmorebrides.com

Community - > www.facebook.com/groups/bookmorebridescommunity

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