The Godfather Of Internet Marketing Shares His Words Of Wisdom with Ken McCarthy

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Internet marketing has become increasingly popular these days. Unfortunately, with the abundance of information available today, internet marketing beginners are left to sift through what is valuable and what could be a scam.

In this episode, Ken McCarthy shares some of his experiences as a pioneer in the internet marketing industry. He also shares deep insights on how to navigate and be successful in the world of internet marketing, providing many relatable examples taken from the world of the internet in this day and age. Join us and learn how to begin and navigate through the world of internet marketing.

About Ken

Ken McCarthy is called the “Godfather of Internet Marketing.” In 1994, he put on the very first internet marketing seminar with Marc Lowell Andreessen, the creator of Netscape. Since then, Ken has been a pioneer in the industry with his system seminars on direct response marketing and database marketing, among others. He has also been a significant influence on those in the IM space, with Rick Boyce giving Ken credit for introducing him to using the Internet as an advertising medium.

Challenges and Values for Success in Internet Marketing

Ken’s Beginnings

• Ken’s first taste of marketing was on getting girls to come to their high school dances.
• He did some demographic studies without knowing what it was. He discovered there were a lot of all-girls Catholic high schools in New York City. Then, he put up posters in these schools and went from a girl to guy ratio of 1:2 to 3:1.
• In college, Ken promoted concerts and brought jazz musicians to his campus.
• He also did a lot of direct mail marketing, which was very costly but taught him to be very disciplined and focused.

Be Selective in Buying Information

• You cannot get all your marketing knowledge from whoever the current online marketing guru is.
• Everything you need to be a good marketer is available at a pretty low cost, but you need to do the work.
• Some cost $20 but are worth $100,000; and some programs cost $25,000 but are worth $20.
• There are people teaching internet marketing who only care about selling you their costly packages.
• Real educators acknowledge other real educators; they’re not caught in a tight little circle.

Your Biggest Challenge is You

• You may encounter challenges, and conditions are rarely optimal, but you have to deal with them. They may not be your fault, but it’s your responsibility to get out of it.
• Everybody has problems, but successful people solve their problems.

The Importance of Reading and Networking

• Read widely. Once you ha

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