Player FM 앱으로 오프라인으로 전환하세요!
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Manage episode 304778420 series 2803680
Welcome to Season 4 of the behavioral economics in marketing podcast. During the last two seasons we camped out in leadership topics, covering intention-action gap on habit change, social axiom theory on growth mindset across culture, overcoming the principal-agent problem and several other great episodes. And though there is so much more ground I could cover on behavioral economics in leadership, there is also a ton of topics related more closely to marketing. For that reason, Season 4 will be a mixed bag covering topics in marketing, leadership and communication.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
183 에피소드
Manage episode 304778420 series 2803680
Welcome to Season 4 of the behavioral economics in marketing podcast. During the last two seasons we camped out in leadership topics, covering intention-action gap on habit change, social axiom theory on growth mindset across culture, overcoming the principal-agent problem and several other great episodes. And though there is so much more ground I could cover on behavioral economics in leadership, there is also a ton of topics related more closely to marketing. For that reason, Season 4 will be a mixed bag covering topics in marketing, leadership and communication.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
183 에피소드
Alle episoder
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.