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Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward

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Manage episode 306290530 series 3002362
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s parlayed that experience into a successful campaign managing practice, writing a popular, insightful political blog and authoring ‘So You Wanna Win a Local Election’ Through a broad base of business, political and personal experience, Forward Communication helps public and private sector entities and individuals effectively communicate through an appropriately framed and targeted message. Our campaign clients include Aurora Mayor Richard Irvin, Elgin City Councilman Corey Dixon, Kane County Coroner candidate Tao Martinez, Geneva Alderman Richard Marks, Batavia Mayoral candidate Jason Stoops and Kane County Chairman Chris Lauzen. Jeff’s private sector experience includes 20 years of business/database consulting for major clients like Wrigley Gum, Philips Electronics, Motorola, SBC, Morton Salt, USG and AT&T. This extensive Fortune 500 background provided Jeff with the statistical and database foundation to determine exactly who your audience or constituency really is. After all, the best message falls completely flat if it isn’t properly targeted. Jeff also designed, invented, manufactured and marketed the Lapinator Portable Insulated Laptop Desk which received great reviews from trusted sources like The Wall Street Journal, CNET, Gizmodo, The Gadgeteer and PC Magazine. And a campaign is nothing more that “inventing” or “re-inventing” the candidate. Jeff lives in Geneva, Illinois, with his wife, two sons and two dogs.
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301 에피소드

Artwork
icon공유
 
Manage episode 306290530 series 3002362
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s parlayed that experience into a successful campaign managing practice, writing a popular, insightful political blog and authoring ‘So You Wanna Win a Local Election’ Through a broad base of business, political and personal experience, Forward Communication helps public and private sector entities and individuals effectively communicate through an appropriately framed and targeted message. Our campaign clients include Aurora Mayor Richard Irvin, Elgin City Councilman Corey Dixon, Kane County Coroner candidate Tao Martinez, Geneva Alderman Richard Marks, Batavia Mayoral candidate Jason Stoops and Kane County Chairman Chris Lauzen. Jeff’s private sector experience includes 20 years of business/database consulting for major clients like Wrigley Gum, Philips Electronics, Motorola, SBC, Morton Salt, USG and AT&T. This extensive Fortune 500 background provided Jeff with the statistical and database foundation to determine exactly who your audience or constituency really is. After all, the best message falls completely flat if it isn’t properly targeted. Jeff also designed, invented, manufactured and marketed the Lapinator Portable Insulated Laptop Desk which received great reviews from trusted sources like The Wall Street Journal, CNET, Gizmodo, The Gadgeteer and PC Magazine. And a campaign is nothing more that “inventing” or “re-inventing” the candidate. Jeff lives in Geneva, Illinois, with his wife, two sons and two dogs.
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