The 300 DPI Myth | What Are DPI, PPI & LPI?

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The 300 DPI Myth | DPI, PPI, LPI | Commercial Printing for Photographers

What is the 300 DPI Myth? What are DPI, PPI and LPI? John Ross will explain to you the differences between Dots Per Inch, Pixels Per Inch, and Lines Per Inch. You will learn how to use them to supply images for Print magazines.
In this video we are going to cover a topic that nobody ever talks about. DPI, PPI and LPI. More specifically, dots per inch, pixels per inch and lines per inch. In the magazine and advertising industry, they throw around the acronym DPI all the time. Designers and advertisers keep telling everyone “I need that image at 300 DPI”. However, more often than not, they really mean 300 PPI.

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