RYB 953: The Content Creation MYTH and Mistakes To AVOID + Action Plan

Rock Your Brand Podcast

Today I am going to be going over the top content myths and mistakes that most people make. I am going to give you an action plan and some key steps on how to get out there and start creating content for your brand. I’m going to take some time to drill down on these most common myths and mistakes so you can learn to avoid them as you start creating content for your own brand.

In fact, many of these I have fallen into myself over the years. So, it’ll be helpful for you to learn about them, so you don’t have to make the same mistakes that I have. If you’re ready to start building content for your brand and see the value in it, these tips and tricks will help you. The key is to focus your time and energy on creating evergreen content. You’ll have to put in the work up front, but it’ll quickly pay off for months and even years to come if you do it right.

If you’re struggling to start writing content of your own or looking for some direction, I’d encourage you to take my new seven-day content creation challenge. The idea behind this course is for me to take you through the process of how to create content for your own brand and provide you with simple to follow action steps that you can take every day, for seven days in a row. During the course, you’ll be able to learn how to attract the right people, how to optimize your content, and write things that will continue to bring people to your website for years to come.

As a reminder, every Monday, Wednesday, and Friday, we get together for our weekly coffee talks at 10 am eastern. It’s totally free. All you have to do is show up, and you’ll be able to get your own questions answered and meet some incredible people. To join us, head over to takeactioncrew.com. You’ll also have access to our free player, where you can search for any specific topic you’re looking for and find every instance where that is mentioned. So you’ll be able to get started building your own brand in less time.

Start With Evergreen Content

When people build content for their own brand, they feel like they have to write for every platform from the beginning. Trust me, from experience, I am here to tell you that no one can keep up with writing content for every platform. You’d need an entire team for that. That’s not what you want to do to start. Or what you should even expect from yourself.

I want you to focus on evergreen content from the beginning. You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus.

When you create a piece of evergreen content, you’ll create an asset for your brand that will drive the right people to your website. For example, when I do my podcast every week, I’m using it as an evergreen asset. I still have people going all the way back to episode one and other past episodes nearly every day. I know that when I create each episode, it’s going to live on forever. I also have every podcast created as a blog post that will live on my website for years to come, that people can search for.

If you create something for Instagram or another social media platform, that’s not considered evergreen content. People aren’t going to find things that you created last week on social media as easily as something you post today. However, videos are a different story. They can live on forever, and people can go back and easily find them down the road.

Social Media Isn’t The Answer

Many people say you have to post to social media several times a day if you want to build up your social media following. That is, in fact, the case if you’re solely focused on building up a following using social media. However, I would recommend you avoid spending all your time and energy&