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MBA1589 Why Selling Low-Priced Products Can Be Harder
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Manage episode 269343524 series 1565308
We assume big price tags are for big businesses.
But it’s the opposite, really.
Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.
You have to be able to afford your customers. And low prices can’t get you there.
By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Windows and HP
Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.
WebinarNinja
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.
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The post MBA1589 Why Selling Low-Priced Products Can Be Harder appeared first on The $100 MBA.
2489 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 17, 2024 05:19 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 269343524 series 1565308
We assume big price tags are for big businesses.
But it’s the opposite, really.
Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.
You have to be able to afford your customers. And low prices can’t get you there.
By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Windows and HP
Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.
WebinarNinja
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.
Show Links
The post MBA1589 Why Selling Low-Priced Products Can Be Harder appeared first on The $100 MBA.
2489 에피소드
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