MBA1589 Why Selling Low-Priced Products Can Be Harder

The $100 MBA Show

Omar Zenhom에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omar Zenhom 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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We assume big price tags are for big businesses.

But it’s the opposite, really.

Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.

You have to be able to afford your customers. And low prices can’t get you there.

By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!

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