Campus Series: Riley Dugan - The Heart of Sales is Persuasion

Tech Sales is for Hustlers

In the new episode of Campus Series, Riley Dugan joins Libby Galatis and Kristen Wisdorf to discuss sales. Riley is a professor of marketing at the University of Dayton and very passionate about his calling. He believes persuasion is the heart of everything we do.

Riley is a big fan of experiential learning. In his courses, students have the chance to participate in role-plays and learn the skills of negotiation. He is probably the only professor in the country introducing ancient Greek philosophy to sales students.

The guest reveals why students choose to come to the University of Dayton and discusses the importance of practical knowledge. He teaches students to be patient and deal with rejection. Every job offer that comes their way is worth consideration, and they should look at it as a part of professional growth.