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Meet the patient, witty and always engaged MDOT social media administrator
Manage episode 304527945 series 2920850
Michigan Department of Transportation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michigan Department of Transportation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this week’s Talking Michigan Transportation podcast, a conversation with Jesse Ball, who coordinates social media at the Michigan Department of Transportation (MDOT).
Ball talks about his background, growing up in the Upper Peninsula, graduating from Michigan State University, then working in California and Michigan media markets. In 2008, he became MDOT’s first social media administrator.
Understanding that without engagement, social media is just media, Ball talks about the importance of connecting and going beyond one-way communication.
The department’s Office of Communication puts an emphasis on transparency and sharing information for people to understand often complex transportation challenges. Ball explains the satisfaction he draws from correcting misinformation and providing fact-based answers.
Because transportation touches everyone’s life everyday with so much work being done in plain sight, it is to be expected that people will have many questions and comments. Ball talks about working with people across the department - Planning, Finance, engineers in Transportation Service Centers across the state - to gather accurate and timely responses to myriad questions.
He also explains his random Van Halen reference in a recent Facebook conversation.
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