Player FM 앱으로 오프라인으로 전환하세요!
#1 Principles behind Engineering a Viral Idea with Dr Brendan Markey-Towler
Manage episode 174587158 series 1403792
What makes an idea stick? What is it about an idea that causes it to plant itself in the mind and spread? In this episode, I talk to Dr Brendan Markey-Towler, an economist from the University of Queensland, about a paper he wrote called 'Competition of Ideas in the Public Sphere'. Basically, what Brendan does in this paper is break dow what form an idea should take, to make an idea the fittest it can be in the marketplace of ideas. He does this using behavioural economics, psychology and graph theory, and comes up with a number of principles that make a lot of intuitive sense, and that can be implemented in your communication efforts immediately. In this episode, we cover Aristotle and his treatise Rhetoric, which is the original guidebook on how to communicate effectively. Brendan then builds on this with his principles behind a viral idea, and gives contemporary examples of the in action in the form of the caricature of American capitalism, Donald Trump, Most importantly, he stresses why that, in the battlefield of ideas, we must become soldiers of truth. www.talkoftoday.com Link to the Paper: 'Competition of Ideas in the Public Sphere' https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2907892 Brendan's Academic Profile: https://economics.uq.edu.au/profile/2529/dr-brendan-markey-towler Twitter: @B_MarkeyTowler Medium: https://medium.com/@brendanmarkeytowler Support this podcast
Support this podcast at — https://redcircle.com/talk-of-today/donations
47 에피소드
Manage episode 174587158 series 1403792
What makes an idea stick? What is it about an idea that causes it to plant itself in the mind and spread? In this episode, I talk to Dr Brendan Markey-Towler, an economist from the University of Queensland, about a paper he wrote called 'Competition of Ideas in the Public Sphere'. Basically, what Brendan does in this paper is break dow what form an idea should take, to make an idea the fittest it can be in the marketplace of ideas. He does this using behavioural economics, psychology and graph theory, and comes up with a number of principles that make a lot of intuitive sense, and that can be implemented in your communication efforts immediately. In this episode, we cover Aristotle and his treatise Rhetoric, which is the original guidebook on how to communicate effectively. Brendan then builds on this with his principles behind a viral idea, and gives contemporary examples of the in action in the form of the caricature of American capitalism, Donald Trump, Most importantly, he stresses why that, in the battlefield of ideas, we must become soldiers of truth. www.talkoftoday.com Link to the Paper: 'Competition of Ideas in the Public Sphere' https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2907892 Brendan's Academic Profile: https://economics.uq.edu.au/profile/2529/dr-brendan-markey-towler Twitter: @B_MarkeyTowler Medium: https://medium.com/@brendanmarkeytowler Support this podcast
Support this podcast at — https://redcircle.com/talk-of-today/donations
47 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.