TT69 Tailoring The Right Pricing Strategy with Per Sjofors AKA The Price Whisperer


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Per Sjofors is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits.
He has run companies in Europe and the USA and conducted business in over 40 countries. At all those firms he conducted pricing experiments - some successful and some not so. 15 years ago he decided to develop a process that would make every pricing experiment a success.

Famously known as The Price Whisperer, he has become THE thought-leader in everything related to transforming companies and driving unsurpassed business results by better pricing.

In this episode I get into a detailed discussion with Per covering:
- Common pricing mistakes business owners make & what to do instead
- How to gain pricing power & stop leaving money on the table
- How to successfully increase prices & keep customers happy
- Strategies for increasing sales at higher price points
This is a must lesson for business owners & stakeholders at every level!
Roberto on Instagram
Tailoring Talk on Instagram
Buy the book The Price Whisperer: A Holistic Approach To Pricing Power by Per Sjofors here:
Connect with Per at

Tailoring Talk intro and outro music by Wataboy on Pixabay
Tailoring Talk Edited & Produced by Roberto Revilla

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