86 – Planning Your Hotel’s 2022 Social Media Calendar Part I

Suite Spot: A Hotel Marketing Podcast

In part 1 of 2 of this special edition of the Suite Spot, we help hotels start to fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts to cover the winter and spring seasons. Listen and learn as we discuss planning posts around: holidays, events, hotel amenities/features, and local stories. Check out part 2 when Ryan and Aislynn cover the summer and fall months. If you are interested in learning more about how Travel Media Group can help plan your hotel’s social calendar, call or text 407-984-7455. Suite Spot Podcast · 86 - Planning Your Hotel's 2022 Social Media Calendar Part I Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot. Where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. And welcome to another episode of the Suite Spot podcast. This is your host, Ryan Embree. Thank you for listening, wherever you are listening from. Got a great episode, as always, for you today. I cannot believe it, but it is October of 2021, which means we are headed into the last quarter of this year and headed into a brand new 2022. We've had a rough couple years, but we are looking with some optimism and looking forward to next year. So with me today to talk about 2022, because we can never start planning early enough for next year, is Client Success Team Lead, Aislynn Roberts. Aislynn, welcome back to the Suite Spot. Aislynn Roberts: Thanks, Ryan. Happy to be back. Ryan Embree: As I've mentioned before, we've got a great episode, but what we're going to be talking about today is helping our listeners plan their 2022 social calendar for their hotel. This is something that is extremely important to do at least at some point before going into the new year. Now we're not going to go over every single specific post that you need to be doing for an entire year's worth, but I thought it would be helpful to go ahead and roll through some of the seasons. We know how seasonal this industry is, and then we'll share some tips and best practices to help fill your calendar and give you some tips along the way. That sound like a plan, Aislynn? Aislynn Roberts: Yeah. Sounds great. Ryan Embree: Awesome. Well, let's start with the winter; somewhat of a slower month. Aislynn, where do we start when we're, when we're starting to plan that social calendar for winter 2022? Aislynn Roberts: Definitely, when you're getting started with content, I like to recommend to my partners to start with the big stuff, the stuff that's known, it's pretty easy to talk about. So when we look at that, it's always holidays, right? So what holidays are happening during the winter: New Year's Eve, New Year's Day, you got Christmas, Christmas Eve, Hanukkah is also during winter, and then you move into smaller holidays that are maybe like three-day weekends. You have President's Day, Columbus day. Occasionally some people, some regions observe that and some don't and then also Martin Luther King, Jr weekend. So when we're talking about social content, it's always great to post about those major holidays because it's something everyone pretty much knows about. They might be planning an extended weekend trip or thinking about it. They get an extra day off of work or during those times. So it's really easy to create content and plan for them. But you also want to think about some of the smaller days. There is a national day of calendar that you can just pull great inspiration from to always fill your social media content calendar up. So for instance, in January alone, you have National Trivia Day and Plan for Vacation Day is the last Tuesday in January. These are really great content ideas just to dri...