84 – How to Market Your Hotel’s Breakfast Options

Suite Spot: A Hotel Marketing Podcast

In this episode of the Suite Spot, Host Ryan Embree discusses how hotels can market their breakfast offerings in order to set and exceed expectations for future guests. Hotel breakfast was one of the most impacted pieces of the guest experience during the pandemic and it’s critical for hoteliers to communicate accurate messaging and information surrounding breakfast offerings for travelers moving forward. Ryan shares some innovative ideas around how to market your hotel’s breakfast amenity on social media and how to leverage online review response as an effective communication tool. This episode is a great resource for hoteliers looking to relaunch and refresh their breakfast options for 2022 and beyond. If you are interested in learning more about how Travel Media Group can help market your hotel’s breakfast options or to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 84 - How to Market Your Hotel's Breakfast Options Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Ryan Embree: Hello everyone. And welcome to another episode of the Suite Spot. This is your host, Ryan Embree. Thank you so much for listening wherever you are listening from out there. We've got a great episode for you today. It's just myself, but we're going to be talking about really just a minor piece of the travelers' hotel experience with some major, major implications. In fact, we do an annual episode counting down the top five sentiment tags that our professional review response team identifies and uncovers in guest reviews of all of our hotel partners' reviews that we respond to. So we are talking more than a hundred thousand reviews that we are responding to annually. We take all of that data and we look at those sentiment tags and we uncover the top five. We're actually going to be having our 2021 episode here within the next couple episodes. Ryan Embree: But back in 2020, one of those tags was breakfast. As I mentioned before, very small piece of the traveler experience, but such an impact on the entire stay. Breakfast has become almost this expectation for a lot of hotels; that free hot breakfast is such a feature and amenity that can't be overstated to a guest. But an extremely popular tag, even in the times of 2020, where we didn't see a lot of travelers come through, this was a hot subject because hotels really had to rethink the breakfast experience at their property. Now, prior to COVID, you know, you could have business travelers sitting there with a cup of coffee in the morning and newspaper, kind of taking their time, a family enjoying their breakfast, you know, pancakes, waffles, everything like that, breakfast buffets, all of that good stuff. But now the game has kind of changed there. Hotels had to go to breakfast on the go. Ryan Embree: They still had to provide breakfast to their guests, but in a different light. Now in 2021, as the Delta variant is making a huge impact on hospitality, and as we enter the fall and winter months, the expectations for breakfast has completely changed from traveler to traveler. We've mentioned this in multiple podcasts, a lot of the educational webinars that I'm doing right now, the spectrum of guest expectations are all over the place. It's never been like this in the history of the industry before. You could have a traveler walk into your hotel lobby expecting that hot breakfast buffet like they had before, back in 2019 and prior. And they don't want to change in that breakfast experience. And then you could have the guests right after come into your lobby and want a breakfast on the go.