Corporate Identity and Design That Define a Brand I Michael Bierut


Manage episode 285741592 series 2852185
Player FM과 저희 커뮤니티의 Intapp Marketing 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut goes on to describe how he and other designers build trust when they are hired, and how he often collects creative ideas and suggestions from those within the professional services firms he works with. He also describes his own creative process and the books and artists that have inspired him along the way.

Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

13 에피소드