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How to Win When the Playing Field Is Leveled — Interview with Alex Cibiri, CEO of Element Fitness
Manage episode 304442876 series 2947223
Sticky Branding에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sticky Branding 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Through the pandemic, Element Fitness’s physical operations were closed 410 days out of 486 days. It could have buried the company, but not only did Element survive, it thrived. Alex Cibiri, CEO of Element Fitness, shares how they navigated the crisis to maintain revenue, avoid layoffs, and achieve a 90% member retention rate with a 9.8 Net Promoter Score. Alex speaks to pivoting, grit, and the spirit it takes to thrive in a crisis.
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Alex Cibiri is the Founder & CEO of Element Fitness. Alex is responsible for creating, developing, and executing all aspects of the Element Fitness vision: growing a community-focused functional fitness market in the Greater Toronto Area.
In This Episode
- How Alex Cibiri and the Element Fitness team had to reassess according to new pandemic needs.
- How Element engaged his members to figure out what they would want in a virtual gym and what they would pay money for.
- The strategy to pivot when they knew clients were going to be nervous leaving the house, and how Element came up with unique workouts at home.
- The pandemic created one of the greatest entrepreneurial moments. Alex says, “It was like going back to university.”
Show Links
https://www.element.fit/ https://www.instagram.com/element.mvmt/ https://twitter.com/elementcrossfit https://www.youtube.com/user/elmntTV
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