#22: Building a platform for personalised celebrity video messages with Anjan Luthra (Founder of Thrillz)

START UP. START NOW.

Anjan Luthra is the founder of Thrillz, a personalised celebrity video messages and live experiences platform. The London based platform has attracted thousands of customers and its celebrities include Katie Price, Paul Chuckle, Kerry Katona, Hollywood legend Tara Reid, England Rugby World Cup winner Matt Dawson and Grammy Award winning RnB queen, Mya to name a handful. Thrillz enables creators to monetise in several ways and the economics are set by each creator, with guidance from the personal account manager that’s assigned to them. Price tags range from a few pounds for a custom video message to tens of thousands for commercial endorsements. Thrillz has transformed the celebrity and creator ecosystem raising over £1.5 million to scale its rapidly growing platform where celebrities and creators add to their fortunes via fan engagement, corporate partnerships and exclusive content. Thrillz have entered North American and European markets as demand exploded.

Learn more about Anjan’s early days from being a Chartered Accountant by profession and working as a Private Equity Investor at Partners Group where he invested $2bn across Europe to sitting on advisory boards of several leading VC firms. He is a former Junior International Tennis and Cricket player for Scotland.

Connect with Anjan Luthra via: Twitter, LinkedIn & Instagram.

Find out more about Thrillz via: website, Instagram, Twitter and LinkedIn.

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