Jessica Alba & The Honest Company; Gary Vee & His NFT “VeeFriends”

Squawk Pod

Serial entrepreneur Gary Vaynerchuk has launched a collection of non-fungible tokens in the hopes of building a community around NFTs and integrating that technology with smart contracts. With his VeeFriends project, he’s attaching “utility” to non-fungible tokens, and he’s betting big on the metaverse and the crypto ecosystem. Jessica Alba, founder of lifestyle brand The Honest Company, joins her CEO Nick Vlahos in a conversation about the company’s debut on the Nasdaq. Her team is betting on a sustained interest in sustainability and the health-conscious economy. Plus, Treasury Secretary Janet Yellen is tempering her comments on a potentially “overheating” economy, and Krispy Kreme is serving up an IPO. Happy Cinco de Mayo! May your celebrations last until the Berkshire Hathaway stock splits.