Connecting the Dots in Sports, Music, and Tech with Glenn Chin

Sports Business Classroom Audio Experience

In today's episode, we sat down with Glenn Chin, the founder & managing director of MOST-PROLIFIC, the sports and entertainment consultancy he founded in 2010. He’s worked with startups in music streaming, tech media, gaming and sports science as well consulting with NBA franchises & Euroleague Basketball based in Barcelona. In this episode, we discuss:How he brought together sports, music, and culture at EA SportsWhat it was like working with Steve Jobs Lessons he learned as the Head of Global Brand for Nike Basketball Chin was spent over a dozen years during the founding of EA SPORTS, where he launched numerous award-winning franchises (including NBA LIVE, Coach K College Basketball, NCAA Basketball & NBA Street) and pioneered groundbreaking communications & initiatives as VP of Global Brand Management & Creative Development. At Nike, he served as Head of Global Brand for Nike Basketball and Nike Sport Performance. Glenn developed and executed the global management & rebranding of Nike Basketball and launch of NIKE+ a breakthrough innovation through the collaboration/partnership between Apple & Nike. Glenn has recently been involved in the rise of Esports as an investor, CMO, Advisor, content creator and consultant (NFL, Global Footwear Giant, etc.) A gamer since the days of Pong, he rekindled his competitive gaming while leading QA on Madden ’94. He currently is training on Fortnite with his 18 year old daughter.Glenn is a native of the San Francisco Bay Area, now living in Portland, Oregon with his wife & 2 adult children.