Building a Digital Empire with Ballislife Founder Matt Rodriguez


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In today's episode, we sat down with Matt Rodriguez, a team member and the founder of is a basketball fan's heaven website. They have taken basketball mixtape making to a new level with a combination of music, art, and innovation through multimedia. They cover the high school level to the professional level of sports and are the leader in mixtape media on the internet.

In this episode, we discuss:

  • Matt’s incredibly inspiring journey
  • How Ballislife got to where it is today
  • The guiding principles that have led to their success

Matt’s specialties consist of: purchasing, branding and identity, design, html, css, javascript, ajax, php, ajax+php+jquery, jquery, usability, marketing presence, and budgeting.

His company, Ballislife, has over 3 Million subscribers across their YouTube channels, over 4.7 million followers on Instagram and over 1.6 million followers on Facebook. Through their channels Matt and the Ballislife team have created a movement, and their creativity and passion have earned them an incredible fanbase. To put things in perspective, BallisLife videos have been watched for over 1 Billion Minutes!

Connect with Matt Rodriguez on: LinkedIn | Instagram | Twitter | Website
Connect with Sergio Millas on: LinkedIn | Instagram | Twitter

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