Snigdha Sur, Founder and CEO of The Juggernaut

South Asian Trailblazers

Simi welcomes Snigdha Sur, Founder and CEO of The Juggernaut. The Juggernaut is a subscription media company and community that produces deep-dive reporting on South Asia(ns).
A trailblazer with a passion for telling South Asian stories? Dare I say more?
Snigdha Sur began her career journey at McKinsey. She subsequently moved to India and channeled her long-time passion for media into independently consulting for companies like Buzzfeed and Quartz. Shortly after, she pursued media investing and helped develop the launch strategy for Reese Witherspoon's media company, Hello Sunshine. What's more, Snigdha has ties to Bollywood, having worked in film production with Phantom Films which produced the Netflix hit, Sacred Games. She is an alumna of Yale, Harvard Business School, and the esteemed Y-Combinator. In this episode, Simi dives into Snigdha's journey to and experience building The Juggernaut — from its name down to the numbers. She speaks to fundraising struggles, her passion for Bollywood (and a chance visit with SRK), and how her experience in media shaped her vision for the company. Dive into Snigdha's story for her secrets to success and a round of South Asian story-telling.

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