How Manufacturers Can Build a Legacy Brand for a Competitive Advantage

Smarter Building Materials Marketing

The new year is a great time to start looking at your company’s brand and the story you’re telling online. Does your building materials brand stand out from the competition? In this episode, we look at how not one, but two, great building materials brands are setting up their own long-term legacy.

This week’s guest, Heather Bowman, is the Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products. Both are fencing and railing brands built for long-term success, and we got the full story from Heather on how brands can set themselves up in the same way.