136 How CPAs Can Build a Sales Process That Can be Optimized, then Delegated


Manage episode 291659037 series 2443986
Player FM과 저희 커뮤니티의 Geraldine Carter 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation?

Avoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous.

My guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves.

Today’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting.

Connect with Liston:

Website: https://servedontsell.com/


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