#40 Annie P Ruggles - how to shift from fear of selling to aligned selling as an introvert or empath

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For almost a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her podcast, Too Legitimate to Quit, serves up instantly actionable small business strategies - with a pop culture spin - every Monday. In this episode, we’re talking about Annie’s journey from sales avoidant queen into why she created a business helping small business owners learn how to sell with integrity and confidence. Annie’s passion for helping people redefine selling so it uses their natural strengths, is based on their individual personality, and allows them to show up and sell in a way that feels authentic. She offers up some great tips to help you start shifting how you sell into something based on who you are as a person.

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