Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Player FM 앱으로 오프라인으로 전환하세요!
BONUS EPISODE: Bryce Whitwam: Why China Has Leapfrogged the World in Digital Marketing
Manage episode 316416725 series 3003211
Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
ShanghaiZhan podcast host, Bryce Whitwam, expounds on the sophisticated Chinese consumer and innovations in the Chinese marketplace on "The Reorient! Podcast", interviewed by Jesse Freidlander on September 1, 2021.
1. Bryce's life story: from South Dakota to Shanghai
2. China's marketing evolution, starting 2010
3. The early days of China advertising: expanded distribution makes any ad campaign look successful
4. 2015: The marketing transformation of China begins with the growth of social media & e-commerce
5. Global vs. China market: what are the key differences? - Think 14 different engagement channels to buy a printer!
6 . The world of China's influencers: 5 different layers serving different purposes
7. Building brand equity in China is all about enhancing customer experience
8. Global vs. local brands: what local brands can do better
9. The pet food category in China takes a lot from female beauty trends
10. Why the Chinese consumer is so sophisticated & demanding for choice, and they've become addicted to the whole experience
11. Chinese psychographics: why China isn't as homogenous as you think
12. China GenZ: still rebellious and individualistic, but within a framework
13. China shares American archetypes: work hard & you can be successful, too!
14. Lower tier & upper tier differences are becoming less obvious, thanks to e-commerce
15. GenZ: Western vs. China: what are the similarities and differences?
16. Do Japan and Korea still have an influence on China's GenZ?
17. How will the China market evolve in the world of Covid? Some China brands get it.
The Reorient Podcast: https://www.reorientpodcast.com/. A Podcast about International Issues & Leaders from an Asian Perspective
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
1. Bryce's life story: from South Dakota to Shanghai
2. China's marketing evolution, starting 2010
3. The early days of China advertising: expanded distribution makes any ad campaign look successful
4. 2015: The marketing transformation of China begins with the growth of social media & e-commerce
5. Global vs. China market: what are the key differences? - Think 14 different engagement channels to buy a printer!
6 . The world of China's influencers: 5 different layers serving different purposes
7. Building brand equity in China is all about enhancing customer experience
8. Global vs. local brands: what local brands can do better
9. The pet food category in China takes a lot from female beauty trends
10. Why the Chinese consumer is so sophisticated & demanding for choice, and they've become addicted to the whole experience
11. Chinese psychographics: why China isn't as homogenous as you think
12. China GenZ: still rebellious and individualistic, but within a framework
13. China shares American archetypes: work hard & you can be successful, too!
14. Lower tier & upper tier differences are becoming less obvious, thanks to e-commerce
15. GenZ: Western vs. China: what are the similarities and differences?
16. Do Japan and Korea still have an influence on China's GenZ?
17. How will the China market evolve in the world of Covid? Some China brands get it.
The Reorient Podcast: https://www.reorientpodcast.com/. A Podcast about International Issues & Leaders from an Asian Perspective
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
55 에피소드
BONUS EPISODE: Bryce Whitwam: Why China Has Leapfrogged the World in Digital Marketing
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Manage episode 316416725 series 3003211
Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
ShanghaiZhan podcast host, Bryce Whitwam, expounds on the sophisticated Chinese consumer and innovations in the Chinese marketplace on "The Reorient! Podcast", interviewed by Jesse Freidlander on September 1, 2021.
1. Bryce's life story: from South Dakota to Shanghai
2. China's marketing evolution, starting 2010
3. The early days of China advertising: expanded distribution makes any ad campaign look successful
4. 2015: The marketing transformation of China begins with the growth of social media & e-commerce
5. Global vs. China market: what are the key differences? - Think 14 different engagement channels to buy a printer!
6 . The world of China's influencers: 5 different layers serving different purposes
7. Building brand equity in China is all about enhancing customer experience
8. Global vs. local brands: what local brands can do better
9. The pet food category in China takes a lot from female beauty trends
10. Why the Chinese consumer is so sophisticated & demanding for choice, and they've become addicted to the whole experience
11. Chinese psychographics: why China isn't as homogenous as you think
12. China GenZ: still rebellious and individualistic, but within a framework
13. China shares American archetypes: work hard & you can be successful, too!
14. Lower tier & upper tier differences are becoming less obvious, thanks to e-commerce
15. GenZ: Western vs. China: what are the similarities and differences?
16. Do Japan and Korea still have an influence on China's GenZ?
17. How will the China market evolve in the world of Covid? Some China brands get it.
The Reorient Podcast: https://www.reorientpodcast.com/. A Podcast about International Issues & Leaders from an Asian Perspective
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
1. Bryce's life story: from South Dakota to Shanghai
2. China's marketing evolution, starting 2010
3. The early days of China advertising: expanded distribution makes any ad campaign look successful
4. 2015: The marketing transformation of China begins with the growth of social media & e-commerce
5. Global vs. China market: what are the key differences? - Think 14 different engagement channels to buy a printer!
6 . The world of China's influencers: 5 different layers serving different purposes
7. Building brand equity in China is all about enhancing customer experience
8. Global vs. local brands: what local brands can do better
9. The pet food category in China takes a lot from female beauty trends
10. Why the Chinese consumer is so sophisticated & demanding for choice, and they've become addicted to the whole experience
11. Chinese psychographics: why China isn't as homogenous as you think
12. China GenZ: still rebellious and individualistic, but within a framework
13. China shares American archetypes: work hard & you can be successful, too!
14. Lower tier & upper tier differences are becoming less obvious, thanks to e-commerce
15. GenZ: Western vs. China: what are the similarities and differences?
16. Do Japan and Korea still have an influence on China's GenZ?
17. How will the China market evolve in the world of Covid? Some China brands get it.
The Reorient Podcast: https://www.reorientpodcast.com/. A Podcast about International Issues & Leaders from an Asian Perspective
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
55 에피소드
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