Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Annie Su & the Unique Intersection of Food and Advertising
Manage episode 322445929 series 3003211
Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 에피소드
Annie Su & the Unique Intersection of Food and Advertising
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Manage episode 322445929 series 3003211
Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 에피소드
모든 에피소드
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