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Master Storytelling in PR | Brandon Lee @ Sequence Strategies
Manage episode 446750959 series 3577602
Bobbie Bailey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bobbie Bailey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience?
In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence Strategies, to discuss PR and communication strategies for storytelling. Brandon talks about the difference between marketing and PR, the future of the PR industry, and his work with nonprofits and political campaigns.
According to a study discovered by PR specialist Brandon Lee, AI will generate 90-94% of online content in the coming years. Rather than having AI control and populate brand narratives, Brandon emphasizes the importance of human oversight and in-person communication techniques. Brands can leverage PR fundamentals like physical newsletters to convey authentic stories. This requires interacting with your audience and documenting your experiences with them to identify a mission or purpose that can drive your story. These interactions should occur in person or over the phone to build trust and strengthen connections.
To elevate your PR strategies with authentic storytelling, don't miss this episode.
ABOUT OUR GUEST:Brandon Lee is the Founder and President of Sequence Strategies, a communications and public relations consultancy. For nearly 15 years, he has partnered with leaders in nonprofits, business, and government, helping them develop and convey powerful stories. Brandon has worked with organizations like the Bill & Melinda Gates Foundation, the CDC, and the Washington State Charter Schools Association.
Learn more about Brandon:37 에피소드
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