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The Ugly Truth About Mortgage Leads (And How to Fix It)
Manage episode 471020684 series 3575680
Mortgage Marketing Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mortgage Marketing Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.
He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.
Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.
He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.
Time Stamps:
00:00 Introduction to Lead Generation Challenges
02:48 The Flaws of Traditional Lead Generation
05:48 Understanding When to Invest in Ads
09:03 The Reality of Lead Quality and Conversion Rates
12:03 Innovative Ad Strategies for Mortgage Brokers
15:09 The Cost Structure of Lead Generation Services
18:02 Simplifying Ad Management for Brokers
20:58 Effective Follow-Up Strategies for Leads
23:50 Maximizing Ad Spend for Results
27:01 The Importance of Branding in Ads
29:58 Key Takeaways for Mortgage Professionals
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300 에피소드
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