How Account Based Marketing Strengthen Business Development with Lori Turner-Wilson (Episode 247)

Changing the Sales Game

"Don't be afraid to give up the good to go for the great." - John D. Rockefeller

Check Out These Highlights:

I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It's when things go wrong that we say, "ok, I need to make a change because it's not going well." The truth is, we need to evolve and grow every day, or we risk getting stuck in what's okay.

I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a year, said that the effort to build relationships with their clients and have their managers coach their employees every month was just too time-consuming and challenging, and that they were doing ok with their current profitability. What??? Needless to say, I no longer work with them. It's always about the client and about staying relevant and focused on the client's experience. Otherwise, we will lose business over time that will be lost forever.

About Lori Turner-Wilson:

Lori is the founder of RedRover, is a trailblazer in business marketing. With over 30 years of experience, she has led transformative marketing strategies that deliver measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes.

How to Get In Touch with Lori Turner-Wilson:

Website: marketingresultsguaranteed.com

Email: [email protected]

Gift: www.marketingresultsguaranteed.com/podcast

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Changing the Sales Podcast Episodes:

1. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054

2. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912

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